3 Cold Emails Follow-Up Frameworks So You Can Have Your Inbox Filled With Replies
(Without annoying your prospects)
Read time: 2 min 27 secs
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You know you spend 5 min of research, write your email, hit “send”, and get …
Nothing?
I feel you. It’s a bummer. But let’s flip the script.
But guess what? It's about to change.
Today, we're diving deep into the art of follow-ups.
Stats don’t lie: Did you know that 75% of sales reps don’t follow up on their emails? And that tiny 25% who do give it a shot? They do it wrong.
Please note that follow-ups work well if the first email in your thread is relevant to your prospects because if your email is not, you will get negative replies like:
My thoughts: unsubscribe
But when done right? Follow-ups are:
Quick and easy to answer.
Short and some can be automated.
Easy to implement to get results.
So here're the 3 follow-up proven frameworks that increase reply rates:
The thoughtful follow up
The educational follow up
The funny follow up
1 - The thoughtful follow up
I learned this one from Lavender.
Here's the deal: When you're following up, it's not about writing an essay.
Just keep it short, sweet, and relevant.
Here’s the structure:
The Context sets the stage for what the email is about, providing some background or a reference point.
The Purpose. Here, the sender believes there's something worth discussing in relation to the context.
The Request for Feedback is a clear call to action
The framework:
Hey [First name],
Given that you [Original reason you reached out], I thought this would be worth discussing.
Did you have any feedback on my note?
Elric
Example for my current role:
Hey Nicolas,
Given that you're using dbt for documentation, I thought this would be worth discussing.
Did you have any feedback on my note?
Elric
2nd example:
Hey Nicolas,
Given that you're hiring an analytics engineer to help with data documantation, I thought this would be worth discussing.
Did you have any feedback on my note?
Elric
Why this framework works:
You're not just sending another email. Nah, you're following up with purpose.
By giving them context and reminding them of the previous email.
Plus, keeping it casual with a "bump" question feels less robotic, and more human.
2 - The educational follow up
With this framework, you’re not just following up again; you're bringing VALUE. You're showing you understand their world and the current problem they face.
Bonus point for third-party content. It says, "Hey, I’m not just here to sell. I'm here to help." And trust me, people notice that difference.
Example:
Hi [First Name], do you have any feedback on my last note?
PS: Sharing this article {{Article+hyperlink}}, and thought you might like it, especially this part: {{topic that matters to your persona or prospect}}
Here's another example, with this email I booked more than 10 demos at Chili Piper.
3 - The Funny Bump
In a world full of templated, predictable emails, a dash of fun stands out.
It shows you’re more than just a faceless email sender; you're a human who likes a good laugh. And you know what? So do they.
You can use memes or GIFs to make them laugh to get a reply.
I tried this one with marketing and sales leaders it works well.
With engineers, I didn’t get the same results.
Here're some examples you can use:
Use Imgflig if you want to create memes.
So there you have it. Three frameworks to make sure your emails don't get loss in your prospect inboxes.
The thoughtful follow up
The educational follow up
The funny follow up
The good thing about those frameworks is you can use them also with LinkedIn messages.
Action item
Pick 1 of this framework.
Try it this week.
And let me know how it goes.
So, there we go. Thanks for reading.
That's all for this Sunday.
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See you again next Sunday.
Happy prospecting!
Elric
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